Increase leads through Pinterest Advertising
Why is Pinterest Advertising Important?
Pinterest can drive high volumes of engagement, traffic, and sales for businesses targeting consumers. Over 61% of Pinterest users admit to purchasing from brands on Pinterest. In addition, 73% of Pinterest users say that content from businesses are useful to them. Businesses should consider advertising on Pinterest if they are interested in these benefits, and the demographics of their platform match their customer base.
The age of most Pinterest users range from 25-54 years of age. And, if you’re looking to target individuals with high disposable income, Pinterest may be the platform for you. Over 60% of Pinterest users make over $50,000/year. Businesses with compelling stories can drive high-intent traffic to their website through advertising on Pinterest.
One key factor that makes Pinterest different than other social media platforms is their search functionality. Similar to Google, Pinterest offers a robust search feature that allows user to search for content that they want to see.
Advertising on Pinterest gives businesses the opportunity to promote to people who are in the act of searching for specific products that they sell.
Why Do You Need Arce Digital to manage your Pinterest ?
Advertising on Pinterest can be time-consuming and tricky for businesses. We can step in and help you advertise on Pinterest in the most effective way to generate results.
Some of the ways we can help you advertise on Pinterest consists of copywriting, creative, and ad optimization. Our Pinterest advertising works with our clients to write unique copy and creative that entices your audience to click. Our agency is skilled in launching campaigns, analyzing the performance data, and making data-driven decisions to improve your results.
We launched an advertising campaign on Pinterest that targeted specific keywords associated with their products, optimized it consistently, and the campaign generated significant results.
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