How To Do Video Marketing

How To Do Video Marketing

How To Do Video Marketing

An effective video strategy is a must for successful video advertising that drives sales.


Choose the Product

It may not be possible nor feasible to develop a video for each product on your website. So choosing the product for your video is the first step.

There can be various reasons for choosing a particular product, including one or more of the following:

  • The product is the best selling product on your website.
  • The functioning of the product is difficult to explain without visuals.
  • The product yields higher ROI for you in terms of profit margin.
  • You need to promote a particular product.


Plan Your Video

Planning a video requires a reasonable understanding of your target customers. The more you know about your potential customers, the better.

Knowing what moves them, inspires them, and knowing their pain points helps you to connect with them on an emotional level.

The most important question is – who is going to buy your product?

You cannot create the same kind of videos for all types of product. A video advertising a musical instrument, for example, will be different from a video advertising a cereal.

The color scheme, the setting, and the model should be chosen keeping the actual customer in mind.

Ideally, a 30-second video is enough for advertising a product. But it can be longer depending upon the product and type of video. The aim of the video is to communicate your message effectively.

To grow your e-commerce sales, create shareable videos that will inspire potential customer. You can find plenty of useful info on creating videos online.


Choose the Right Platform and Tools

To upload videos, choose the video platform that engages most of your target audience. The most popular ones with the largest number of viewers include YouTubeFacebook, and Dailymotion.


Prepare for Mobile

The number of mobile users worldwide is multiplying at a tremendous pace.

By 2019, the number of people using mobile phones is expected to reach 4.68 billion.

So it’s not surprising that an increasing number of people are using mobiles to make their purchase decisions daily.

Therefore, to increase your e-commerce sales, it is very important for you to create videos that are mobile friendly. Ensure that the videos you create can be viewed equally well on all mobile devices.


Where to Advertise

Social Media Channels

Advertising online is almost synonymous with advertising on social media platforms. Social media channels have a better reach and inclusion in people’s lives today than other mediums.

Social media channels like YouTube, Facebook, and Instagram are suitable for paid advertising. They are also ideal for short video clips. Customers are happy if they can learn something new in a short span of time.

Find ways to interact with potential customers on these platforms. Keep them informed and engaged with your product. Encourage them to offer feedback and invite comments. This will help you learn what they want so that you can make further improvements.

Adding a call-to-action will engage people for longer and help you to persuade them to buy your product so you can increase ecommerce sales.


Your Own Website

The homepage is a good place to position your marketing video to multiply your ecommerce sales. This video can also be a rotating animation.


The use of attractive colors catches the user’s attention. The rotation ensures that different types products are displayed for different customer requirements. 

Placing the video on the particular product page or category page is more important. 

For example, you can place a video showcasing a mobile phone on the mobile phone category page. This ensures that the video is watched by someone who is interested in the product.



With an effective video strategy in place, your ecommerce company can cut through the noise. You can attract more customers to your brand and grow your ecommerce sales.



Shane Barker

Digital Strategist l @shane_barker

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